Throughout my Radio career I have watched local advertisers double their customer base and others fade into obscurity despite running solid advertising schedules. The difference? Advertisers who utilized sonic branding consistently enjoyed a healthier ROI than those who didn’t. After three decades of producing jingles and working alongside radio sellers and managers across the country, I can tell you with absolute certainty: the single most undervalued, underutilized, and und

Remember when we became AVSH (Automated Voice System Haters) in the early 2000s? In fact, a decade into it some businesses started advertising that their phones are answered by actual humans using it as a competitive advantage. Similarly, we are starting to do that with AI now. Case and point; iHeart’s current narrative about “guaranteed human”. The truth is the more technology we get hit with the more precious the human touch becomes. For those in charge of local radio reven

But, now that AI is here I have a different view. We look up at the night sky in awe. Those points of light we find so beautiful, so...

Can canvases and paintbrushes become obsolete in the age of AI? Let’s hope not. Yes, you can  tell AI to create a radio commercial for...